Baffled by the missing decimal

On a walk in Madeira Beach, this sign stopped me dead. I fumbled for my camera, not certain at first what the problem was, a bit distracted by the capital-lowercase combination, but sure this WEEKlY rate couldn’t be accurate.

DSCN4922

Husband insisted a decimal must have fallen off. I checked in the grass under the sign and found no evidence that a decimal was ever involved.
Why, oh, why would Mr. Sign Guy bother inserting those two zeroes? Why?

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